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Our mission

For over 35 years, the AusDoc family of brands have kept doctors informed with independent news, opinion, clinical features and CPD-accredited education, providing a trusted platform for the pharmaceutical industry to connect with the medical community through our products and services.​

We believe doctors are one of the cornerstones of the Australian health system and recognise that quality care is a major determinant of the health & wellbeing of a society. ​

We believe that medicine will become more collaborative in the future and that a connected community that harnesses the combined knowledge and commitment of the medical and pharmaceutical industry will better empower all doctors to provide the best healthcare and practice great medicine to help Australians live healthier, longer lives. ​

As the largest and most engaged medical knowledge community in Australia, ADG enables and empowers the medical and pharmaceutical community to come together to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.​

Our editorial independence

Australian Doctor Group’s award-winning editorial team has always been independent, with editors making daily decisions on the content published in the company’s various publications, regardless of commercial, political or personal interests, including those of any proprietors, board members or advertisers.

Its editorial staff are committed to the highest editorial standards, abiding by the MEAA Journalist Code of Ethics which requires journalists to commit themselves to the principles of honesty, fairness, independence and respect for the rights of others.

You can read the full code here.

Our funding

ADG’s commercial activities are designed to ensure the long-term future of our high-quality journalism. Due to its healthcare professional-only audience, ADG is legally allowed to accept advertising, content marketing and sponsorship from pharmaceutical companies.

It also accepts advertising, content marketing and sponsorship from other private and public organisations, such as government agencies, medical colleges, medical insurers and software companies.

ADG has a separate team of editors and producers who work on commercial content which is clearly labelled as sponsored, promoted or branded (with associated company logos) on our website and in our magazines to ensure our audience is aware they are engaging with paid for content.

Advertising, content marketing and sponsorship revenue streams make-up the standard business model for traditional publishers including major news organisations and medical publishers worldwide.

Our history and growth