Australian Doctor Group (ADG) has retained its No.1 spot in both digital and print GP reach and engagement, according to the latest Medical Publishers Association’s readership survey.
The company’s newly released supersite, AusDoc.PLUS, delivered unrivalled GP engagement with 48.4% of GPs visiting the platform monthly, 20.1 percentage points clear of Australian Journal of General Practice, its nearest digital competitor.
At the same time, the Australian Doctor weekly magazine maintained its No.1 position among GPs, topping its competitors in readership, pages read per issue and frequency of read.
ADG managing director Bryn McGeever says the results are testament to the power of the business’s multi-channel offering.
“With more than 41,000 AHPRA-verified prescribers, our reach and engagement across our brands continues to grow in all channels that count to both our audience and clients,” he says.
“We have and will continue to provide innovative and effective ways for our clients to reach this engaged GP audience, who are amongst the highest prescribers in the country.
“We understand change is here, and ADG will continue to embrace and drive it.”
The annual survey conducted by the Medical Publishers Association targeted 7,400 GPs, with 840 GP respondents.
The survey asked GPs about their reading habits of Australian Doctor, Medical Observer, Medical Republic, Medical Journal of Australia, Medicine Today and the Australian Journal of General Practice.