Solutions
Every campaign objective is different. ADG works with pharma, life sciences, and healthcare brands to build channel strategies that match your goals — whether that’s launching a new product, generating qualified doctor leads, or supporting clinical education at scale.
Our solutions are built around how Australian doctors actually engage with information — on their terms, in channels they trust, through content that respects their time and clinical expertise.
Create Brand Awareness
- Rich brand display media
- Product hooks
- Custom branded content
Drive Engagement
- Self-detailing
- Product microsites
- Interactive campaigns
Generate Leads
- Solus eDMs
- Qualified leads for reps
- Build your doctor database
- Facilitate meetings & events
Clinical Education & Content
- Independent content
- Sponsored content
- Self-directed education
Product Awareness & Reach
Reaching the right doctors with the right message is the foundation of any successful campaign. ADG gives you access to 62,000 AHPRA-verified Australian doctors, including 82% of GPs, through Australia’s most trusted independent medical community.
Campaigns can be targeted by specialty, geography, therapeutic area, and behavioural signals. Whether you need broad national reach or precision targeting to a specific prescriber segment, AusDoc delivers guaranteed results.
Relevant products: Solus eDM, Digital Display Advertising, eNewsletter Advertorials, Print Media
Integrated digital HCP self-detailing
Through Access.PLUS, ADG can provide targeted campaigns that enable you to provide the right information to the right doctor at the right time based on your specific objectives.
In addition to any face-to-face field activity, digital solutions play a critical role as they can deliver national reach and 24/7 access in a more cost-effective manner.
This is critical, as a recent ADG case study has shown that 62% of GP engagement with pharma content via Access.PLUS takes place outside of the traditional working day.
Nationwide Reach
Access.PLUS is Australia’s leading self-detailing platform with an AHPRA verified subscriber base of over 62K doctors^
Always-on 24/7
Available 24/7 – 365 for Doctors to access pharma information whenever and wherever best suits them.
AusDoc solus eDM’s – target your doctor audience with no distractions
Brands can reach AusDoc’s engaged GP audience with solus eDM’s designed to drive activation across product launches, exclusive offers, increase awareness or educational campaigns. Whatever your objectives, you can be sure that an AusDoc solus eDM will get you to your goal.
With AusDoc solus eDM’s you are in control.
- Drive brand awareness and SOV
- Deliver brand key sales messages
- Encourage in-depth engagement with digital assets/self-details
- Distribute digital assets and downloads for daily use – guidelines, treatment algorithms, dosing tables etc.
- Generate leads for sales, events, webinars and sample requests
ACPCC Testimonial (Solus)
“Our Centre (Australian Centre for the Prevention of Cervical Cancer) recently partnered with AusDoc to design and deliver a Solus eDM, with the aim of supporting GPs to integrate the HPV self-collection option for cervical screening into their clinical practice. We were absolutely astounded by the results, with almost 2,000 GPs downloading our resources, watching videos, or signing up for CPD online modules. In fact, several months later, we are still seeing heavy traffic to our resources and website from the Solus eDM, meaning many GPs saved the email for future reference.
The AusDoc staff was also incredibly collegiate, professional and responsive, and went above and beyond to ensure we had the best outcome possible. We can’t thank them enough for their commitment to this area of women’s health – our partnership with AusDoc will ultimately contribute to improving access to cervical screening across the country.”
Hannah Saunders
Clinical Education Manager,
Australian Centre for the Prevention of Cervical Cancer
Learn more about how AusDoc and our range of HCP engagement solutions can help you achieve your goals.
Digital Display
Increase your brand awareness and reach with AusDoc, the most read independent medical website and E-newsletter with GPs.
Our digital network offers an integrated suite of digital advertising solutions, allowing you to reach more GPs and other medical specialists, more frequently, every day.
Print Media
When print and digital campaigns work together, brands can increase reach, drive deeper levels of engagement and critically, access harder to reach audiences.
With over 40-years of readership and trust, Australian Doctor is the #1 magazine for GPs in Australia.
In print, Australian Doctor magazine remains the clear #1 for GPs to read. The results showed Australian Doctor magazine has the highest levels of readership, with over 71% of GPs having read it in the last month, compared with only 37% in the last fortnight for The Medical Republic.
Clinical Education & CPD
Clinical Education & CPD
Education campaigns drive the deepest engagement of any AusDoc format. Accredited CPD courses, clinical quizzes, and self-directed learning modules consistently deliver strong completion rates and measurable post-module actions because doctors engage with genuine education, not promotion.
All educational content is editorially independent and evidence-based, meeting RACGP and ACRRM accreditation standards where applicable. Brands are associated through sponsorship acknowledgement, not embedded promotional messaging — the approach that makes the engagement real.
Relevant products: Independent Medical Education & CPD, Promoted Content
Sponsored Content
Sponsored content is non-promotional, unbranded educational material based on the best available evidence, clinical guidelines and expert advice.
Sponsored content is distributed across the AusDoc platform, including key AusDoc masthead newsletters such as Australian Doctor, CPD & How to Treat, Medical Observer, 6minutes and more.
Self-Directed Learning Modules & Education
Self-directed learning modules (SLDMs) are unbranded, evidence-based clinical content based on your educational objectives. They are designed to meet the learning needs of time-poor GPs in a succinct and flexible format.
Self-Directed learning modules (SLDMs) are distributed across the AusDoc platform, including key AusDoc masthead newsletters such as Australian Doctor, CPD & How to Treat, Medical Observer, 6minutes and more.
Why AusDoc?
- 62,000+ AHPRA-verified doctors
- 82% of Australian GPs
- 1.8M+ monthly platform engagements
- ~42% average GP open rate on solus eDMs
- 71% of GPs read Australian Doctor in the past month
- 62% of pharma content engagement happens outside working hours
- Trusted by Pfizer, AstraZeneca, GSK, Lilly, Novartis, Bayer, BMS, Abbott and more
FAQ’s – Our Solutions
What types of campaigns can ADG run for pharma brands?
- ADG supports product awareness, lead generation, clinical education, and integrated multi-channel campaigns.
- We work with brands to match the right channel mix to your specific objectives — from broad GP reach to precision targeting by specialty, geography, or prescriber list.
How do I reach Australian GPs digitally?
- AusDoc is Australia’s most trusted independent online medical community, reaching 62,000 AHPRA-verified doctors including 82% of GPs.
- Channels include solus eDMs, eNewsletter advertorials, digital display, promoted content, and self-directed CPD — all delivered through a single, verified platform.
Can I target specific specialties or geographies?
- Yes. Campaigns can be targeted by specialty (GPs, specialists, hospital doctors), geography (national, state, metro/regional), behavioural signals, and custom prescriber list matching against the AusDoc database.
How do I get started?
- Contact our team or request a demo. We’ll discuss your campaign objectives, recommend the right channel mix, and provide audience reach estimates before you book.
Ready to reach Australia’s doctors?
Talk to our team about your campaign objectives. We’ll recommend the right solution and give you audience data upfront.
^ Information provided here is based on publicly available information and is up-to-date at the time of writing, however an individual’s AHPRA-verification status can change at any time. For details on registration and credentialing of healthcare professionals, please refer to the AHPRA Public Register.”