With over 82% of GPs and 61K prescribers, AusDoc is the #1 community platform for the Australian Healthcare Industry
Our mission is to provide leading digital HCP engagement solutions for pharmaceutical and life science companies that enable and empower all doctors to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.
The largest commercially addressable medical audience in Australia
AusDoc
Australian Doctor
Medical Observer
How to Treat & CPD
Australian Specialist
Specialty Updates
6minutes
Unparalleled HCP reach and engagement
#1 in digital
33,000
Unique monthly doctor visits to AusDoc
#1 in doctor engagements
903k
Doctor engagements per month
#1 in email
47%
GP e-Newsletter open rates
#1 in print
72.8%
Highest average issue readership
On demand omnichannel sales and marketing engagement solutions for HCPs
Discover how ADG’s digital marketing engagement solutions enable the pharmaceutical industry to deliver meaningful HCP engagement. Our true omnichannel solutions integrate digital self-detailing, lead generation and face-to-face engagements.
Solving your challenges
ADG’s technologies deliver real opportunities for pharmaceutical products and companies by combining your most powerful sales and digital marketing assets to increase your HCP touch points by x6 and turn them into sales leads.
Build brands & create awareness
- Rich brand display
- Product hooks
- Press release publication
Drive 24/7 digital HCP engagement nationwide
- Self-detailing
- Product microsites
- Independent content
- Self-directed education
Generate HCP leads
- Qualified leads for your sales reps
- Consent management
- Build your HCP database
- Facilitate virtual and face-to-face meetings and events
Doctor appointment reminders
- Rep appointments
- Sample orders
- Event registrations
What’s NEW to help you achieve your goals?
AusDoc solus eDM’s – target your HCP audience with no distractions
Brands can reach AusDoc’s engaged GP and Specialist audience with solus eDM’s designed to drive activation across product launches, exclusive offers, increase awareness or educational campaigns. Whatever your objectives, you can be sure that an AusDoc solus eDM will get you to your goal.
With AusDoc solus eDM’s you are in control.
- Drive brand awareness and SOV
- Deliver brand key sales messages
- Encourage in-depth engagement with digital assets/self-details
- Distribute digital assets and downloads for daily use – guidelines, treatment algorithms, dosing tables etc.
- Generate leads for sales, events, webinars and sample requests
Australian Specialist weekly e-Newsletter
Australian Specialist newsletter was created as a quick and efficient way to keep all specialists up-to-date on the latest medical news, updates on what’s happening in general practice, policy changes across general medicine, interesting medicolegal cases and more.
- Reach over 19K Australian Specialists each week – only with AusDoc
- Average open rate of 54%
Access.PLUS
Australia’s #1 self-detailing platform for doctors
- Engage 60,800+ AHPRA-verified prescribers on AusDoc with Access.PLUS, ADG’s real-time digital communication platform service.^
- Increase your customer touch points by x 6 and turn them into sales leads.
- Learn how you can deliver real opportunities for your customer-facing teams by combining your sales and digital marketing assets.
What is Access.PLUS and how can it help?
Increase HCP engagement and generate leads for your reps
Nationwide Reach
Access.PLUS is Australia’s leading self-detailing platform with an AHPRA verified subscriber base of over 60,800+ prescribers^
Always-On 24/7
Available 24/7 – 365 for Doctors to access pharma information whenever and wherever best suits them.
Doctor Lead Generation
Generate doctor leads for your reps and increase call volumes.
Talk to us today!
We collaborate with brands, marketing, digital and medical teams to understand their objectives, building customised and relevant content that drives HCP engagement and targeted results.
FREE WHITEPAPER
Digital Marketing for Pharma Companies
A survey of almost 400 GPs conducted by ADG on their contact with pharmaceutical field staff early in the pandemic, found a significant drop in face-to-face engagement.
This industry whitepaper, ‘How a GP initiated engagement model could be the way forward for the pharmaceutical industry’ shows that through the adoption of new technologies and by accepting greater GP input into when and how engagements take place, pharmaceutical company support and eduction will remain as relevant and important as ever to GPs.
Digital marketing tips and insights with Inside Healthcare
Read the latest trends in digital marketing and strategies for pharmaceutical companies on how to successfully achieve HCP engagement along with the latest insights, case studies, news and opinions.
Case Studies
Stay up-to-date on the latest in healthcare and pharmaceutical marketing with the Inside Healthcare newsletter.
News & Insights
Jun 17, 2024
NEW Industry and Traffic Monthly Report – Powered by Similarweb data
Nov 22, 2023
GPs vote AusDoc #1 in Print, Online & Newsletters
Sep 6, 2022
Discover better with the new AusDoc community platform
Dec 8, 2021
ADG & RxTro Partner to support doctors with better access to the information they need
Mar 13, 2020
ADG’s response to COVID-19
^ Information provided here is based on publicly available information and is up-to-date at the time of writing, however an individual’s AHPRA-verification status can change at any time. For details on registration and credentialing of healthcare professionals, please refer to the AHPRA Public Register.”
Get in touch with us
Do you have a question?
Want to find out more about the latest trends in digital marketing for pharma companies and how to drive meaningful HCP engagement?
Interested in booking a campaign with us?
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