Australia’s leading healthcare media group, specialising in educating and informing healthcare professionals for more than 30 years.
#1 for medical news and information in Australia
Source: Medical Publishers Association Readership Survey 2019
#1 in digital
GPs visit AusDoc in an average month
#1 in email
GP open rates across 15 e-newsletters
#1 in print
Highest average issue readership in market
A range of solutions dependent on your outcome
Target 45,850 AHPRA-verified prescribers with Access.PLUS, Australian Doctor Group’s real-time digital communication platform service. Access.PLUS provides the ability to create custom omnichannel messaging campaigns supported by a live data campaign dashboard, enabling ongoing optimisation to deliver leading ROI.
The future of the pharmaceutical and GP engagement model
A series of surveys and research conducted by ADG are published for the first time in the industry white paper, ‘The future of the pharmaceutical and GP engagement model’. In this white paper, you’ll find; longitudinal trend data for GP access by sales reps, qualitative insights into the digital doctor, global and local solutions to this changing environment and how to prioritise information for GPs from the perspective of GPs.
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Digital communication extending sales force reach for diabetes product launch
A leading brand in the type 1 and type 2 diabetes market asked ADG to support the launch of a new product. The campaign resulted a 3-fold increase in scripts among eDetailed GPs.
Promoting the quality use of pathology to GPs and other health professionals
The Royal College of Pathologists of Australasia (RCPA), with funding from the Australian Government Department of Health, partnered with ADG to help promote the quality use of pathology to GPs and other health professionals. A 4-year long campaign has yielded over 21,000 HCP content views and 99% CPD satisfaction rating amongst GPs.
How an insight-driven content marketing campaign helped this not-for-profit educate GPs about mitochondrial disease
The Mito Foundation, a not-for-profit organisation supporting people with mitochondrial disease (mito), teamed up with ADG to help close knowledge gaps and address the challenges associated with diagnosing this devastating disease. The campaign resulted in increasing GPs confidence in identifying the clinical features suggestive of mito by +1,267%.