Whether it be the original ‘Rule of 7’or more recent studies that suggest the new number is much higher in the digital age we now live in, the premise remains that increasing message frequency can have a significant impact on retention and driving behaviour change, but does this theory extend to doctors? Let’s start with
Read moreHow a solus eDM helped a pharma brand to quickly regain lost market share following negative publicity
A leading prescription brand had lost market share following negative publicity. With local key opinion leaders questioning the brand’s efficacy, both medical and consumer media were running hard with the story – eroding prescriber and patient trust. The client needed a powerful tool to support its omnichannel response and quickly turn this around.
Read moreHow a digital engagement campaign achieved low-cost GP registrations to a pharma company’s microsite
Building an opted-in HCP database and attracting HCPs to sign up to microsites is an ongoing challenge for pharmaceutical companies. This campaign illustrates the cost effectiveness of digital engagement solutions such as Access.PLUS to successfully drive APHRA-verified HCP sign-ups.
Read moreHow a digital self-detailing GTM campaign successfully informed GPs about best-practice mental health treatment options
Black Dog Institute, a leading university-based mental health research institute asked ADG to promote its Working Towards Wellbeing training video series. The aim was to encourage best-practice mental health treatment options.
Read moreHow an always-on self-detailing service challenged GP hesitation to initiate prescriptions of game-changing medication
A leading pharmaceutical company asked ADG to design a campaign encouraging GPs to follow updated treatment guidelines and build their knowledge and confidence to initiate prescriptions of its product.
Read moreHow an insight-driven content marketing campaign helped this not-for-profit educate GPs about mitochondrial disease
Meet John Betsis from the Gold Coast, diagnosed with mitochondrial disease in his late teens.
Read moreHow a digital content strategy generated awareness among GPs of best practice treatment options
Hologic tasked ADG to promote its leading gynaecological product to help close knowledge gaps among GPs and address both over and undertreatment for heavy menstrual bleeding.
Read moreHow a digital only campaign successfully replaced the loss of face-to-face sales support
A leading brand in the Women’s Health market tasked ADG to deliver growth and maintain profitability of the brand through a digital only plan. GPs who engaged in 4 or more Access.PLUS articles had a 14% higher prescription rate vs the market and non-engaged GPs.
Read morePromoting the quality use of pathology to GPs and other health professionals
The Royal College of Pathologists of Australasia (RCPA), with funding from the Australian Government Department of Health, partnered with ADG to help promote the quality use of pathology to GPs and other health professionals.
Read moreDigital communication extending sales force reach for diabetes product launch
A leading brand in the type 1 and type 2 diabetes market asked ADG to support the launch of a new product. The campaign resulted a 3-fold increase in scripts among eDetailed GPs.
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