INSIDE HEALTHCARE
The future of the pharmaceutical and GP engagement model
A series of surveys and research conducted by ADG are published for the first time. In this white paper, you'll find; longitudinal trend data for GP access by sales reps, qualitative insights into the digital doctor, global and local solutions to this changing environment and how to prioritise information for GPs from the perspective of GPs.
Inside Healthcare is our newsletter and blog featuring thought-leading articles, news stories and resources on the hottest topics within the pharmaceutical and healthcare marketing industry.
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5 key insights to better understand and engage with medical students
Survey uncovers what medical students need and how best to connect with them Helping medical...
How has COVID-19 changed GP and pharmaceutical field staff engagement?
With the sudden and dramatic impact of COVID-19, a survey of GPs and their contact with...
COVID-19: Is it time for governments to start a conversation with GPs?
As Australia enters a new phase of its COVID-19 journey, governments have an...
How has COVID-19 changed GP digital engagement?
To download a PDF version of this infographic, please click here.
Pharma’s role in the COVID-19 crisis goes beyond new tests and treatments
Two weeks ago, on 17 March, as governments around the world began closing borders, a flight...
Telehealth and quality care: How COVID-19 is rapidly changing the GP landscape
GP practices across Australia are rising to the challenge of COVID-19. By far, the most widely...
Saatchi & Saatchi Wellness lead the pack at last night’s Bravo! awards ceremony
In a lean year where only 45 Global awards were handed out world-wide and no Australian agency...
PRIME Awards 2019 winners: the complete list
The 15th annual PRIME Awards saw some of the best and the brightest in the pharmaceutical and...
10 reasons your content marketing needs a journalist
As the lines between journalism and marketing continue to blur, it would be rare these days to...
Is cancer the future of pharma?
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was...
Is authenticity a meaningless buzzword or an essential element of marketing?
An authentic, trustworthy voice has never been more important than now, with audiences being...
National survey reveals GPs’ reading habits
GPs may be more digitally engaged than ever before but they still like reading their medical news...
Independent research shows GPs are seeing fewer reps than ever before
The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a...
Why you should focus on your story, not your data
“Storytelling without data is fluff. Data without storytelling is forgettable. Data with...
How GSK used content to reach 3541 GPs in under 8 weeks
An inside story about how one pharma company used content marketing to reach GPs at very low cost....
Is Apple Watch’s new ECG feature a help or a hinderance?
Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been...