INSIDE HEALTHCARE
How a GP initiated engagement model could be the way forward for the pharmaceutical industry
A survey of almost 400 GPs conducted by ADG on their contact with pharmaceutical field staff early in the pandemic, found a significant drop in face-to-face engagement. This paper shows that through the adoption of new technologies and by accepting greater GP input into when and how engagements take place, pharmaceutical company support and education will remain as relevant and important as ever to GPs.
The future of the pharmaceutical and GP engagement model (2020)
A series of surveys and research conducted by ADG are published for the first time. In this white paper, you'll find; longitudinal trend data for GP access by sales reps, qualitative insights into the digital doctor, global and local solutions to this changing environment and how to prioritise information for GPs from the perspective of GPs.
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How can pharma companies fill the gap in digital delivery?
Global report shows excitement about the potential of digital but a lack of confidence about...
How to cover twice as many GPs without increasing your budget
A hybrid model that combines reps with digital solutions is a win-win for pharmaceutical companies...
Developing new communication strategies for the digital native doctor
About one in three Australian GPs is a digital native,1 which has fundamental implications for...
Why engaging with GPs outside of working hours is crucial for pharma
Australian prescribers have tasted digital convenience and are unlikely to return to their...
Learn what Doctors are interested in with the new PharmaHome on AusDoc
AusDoc was created with the vision of enabling doctors to be better doctors by providing them with...
How life sciences organisations can help medical students shift from science to clinical practice
Being a member of the academic elite doesn’t necessarily make a good doctor, an AusDoc survey has...
An expert’s roadmap to post-COVID and what it means for Pharma
COVID-19 modelling expert explains why it's going to be trickier than many people think to...
5 ways Pharma can help registrars to succeed
Research study reveals GP registrars carry heavy burden of responsibility without life experience...
6 key messages you should prioritise when talking to GPs about your product
Research study shows how to better support and educate this crucial market GPs are expected to...
5 key insights to better understand and engage with medical students
Survey uncovers what medical students need and how best to connect with them Helping medical...
How has COVID-19 changed GP and pharmaceutical field staff engagement?
With the sudden and dramatic impact of COVID-19, a survey of GPs and their contact with...
COVID-19: Is it time for governments to start a conversation with GPs?
As Australia enters a new phase of its COVID-19 journey, governments have an...
How has COVID-19 changed GP digital engagement?
To download a PDF version of this infographic, please click here.
Pharma’s role in the COVID-19 crisis goes beyond new tests and treatments
Two weeks ago, on 17 March, as governments around the world began closing borders, a flight...
Telehealth and quality care: How COVID-19 is rapidly changing the GP landscape
GP practices across Australia are rising to the challenge of COVID-19. By far, the most widely...
10 reasons your content marketing needs a journalist
As the lines between journalism and marketing continue to blur, it would be rare these days to...
Is cancer the future of pharma?
A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was...
Is authenticity a meaningless buzzword or an essential element of marketing?
An authentic, trustworthy voice has never been more important than now, with audiences being...
National survey reveals GPs’ reading habits
GPs may be more digitally engaged than ever before but they still like reading their medical news...
Independent research shows GPs are seeing fewer reps than ever before
The number of Australian GPs who see pharmaceutical sales reps is falling fast and has hit a...