As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team. Journalists bring an editorial approach to building a brand. Here’s why that’s important:

A healthy pipeline feeds a changing treatment landscape A record number of oncology drugs was launched in 2018 with a global report recording 15 new cancer drugs for 17 indications last year. In fact, over the past five years oncology treatments appear to have taken centre stage for the pharmaceutical industry. Some 57 oncology therapies for 89

Leading healthcare media company Australian Doctor Group (ADG) announced today that its new digital sales channel, AccessPlus has “exceeded expectations” with 12 brands signed-on to the platform across a range of therapeutic areas, including respiratory, diabetes, weight loss, dermatology, smoking cessation, female sexual health, mental health, and oncology. Launched late last year, AccessPlus is a

An authentic, trustworthy voice has never been more important than now, with audiences being bombarded with fake news and clickbait marketing messages. That’s the view of strategic marketer and communicator Briana Young. Clickbait has had its day, she says, and audiences are demanding content marketing with an authentic voice. “People are motivated by trust and

GPs may be more digitally engaged than ever before but they still like reading their medical news the old-fashioned way. The continuing relevance of print to GPs is highlighted in new industry research that also shows where digital sits in their world. The survey, commissioned annually by Medical Publishers of Australia, quizzed almost 1000 GPs