Australian Doctor landed on GPs’ desks this month with a sharp new look at a time when medical publishers are gearing up for the annual GP readership survey. In this Q&A, Australian Doctor Group editor-in-chief Jo Hartley shares some insights into the relaunch, and why print is bucking global media trends and remains relevant at
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“Storytelling without data is fluff. Data without storytelling is forgettable. Data with storytelling is epic.” That digestible soundbite comes from Paul Petrone, Editor in Chief of the LinkedIn Learning blog. In an interview with LinkedIn content marketing writer Alexandra Rynne, he says marketers should strive to tell authentic real-life stories rather than merely using data to
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An inside story about how one pharma company used content marketing to reach GPs at very low cost. What was GSK trying to achieve? According to GSK’s research, more than 30% of Australians travel overseas annually, but many – including doctors – underestimate hepatitis risk. Only 40% of travellers seek pre-travel health advice from their
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Apple has hailed its newest watch-cum-heart monitor as a game changer but concerns have been raised about its usefulness as a medical device. The innovative tech giant has announced that the US version of its Apple Watch Series 4 includes a built-in electrocardiogram (ECG) and heart rhythm monitor. While portable ECGs are nothing new, this
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