As the lines between journalism and marketing continue to blur, it would be rare these days to find a content marketing agency without at least one journalist on the team.

Journalists bring an editorial approach to building a brand. Here’s why that’s important:

  1. Journalists always put the audience first.
  2. They will find the hook or pain points that resonate.
  3. And they will go beyond the data to tell a meaningful story.
  4. Journalists know what’s newsworthy or what will spark a conversation.
  5. They understand the importance of accuracy and objectivity.
  6. They can write a killer headline.
  7. And meet a killer deadline.
  8. Journalists use plain English and are masters at making the complex simple.
  9. They will research, do interviews and go that extra mile to make a story sing.
  10. Finally, journalists have good BS detectors, and that’s got to be good for business.